Personal branding photography offers a unique opportunity to forge personal and meaningful connections with your clients. How? By showcasing your personal style, favorite colors, frequent haunts, and passions. This approach allows clients to see the behind-the-scenes of your business and understand you as a person. A skilled brand photographer can help you achieve this.
Read on to discover why you should invest in brand images, how to create them, and explore other photography ideas that can elevate your business. Take note!
What Is Personal Branding Photography?
Your personal brand distinguishes you from the competition. Personal branding photography highlights your unique personality, message, mission, and colors, aiming to showcase what you offer.
A compelling photo session can reveal your potential to the world. With just one image, existing and prospective clients can witness your full potential on social media.
In my experience, a personal branding photography session is the ideal way to make a memorable first impression on your target clients. Your photography should communicate the message you want your customers to associate with you. If you’re looking for an expert, click on the photo session near me.
Personal branding photography is not confined to a specific group: entrepreneurs, small business owners, influencers, musicians, blogers, models, fitness experts, educators, counselors, makeup artists, and many other professionals can all benefit from it.
Types of Personal Branding Photography
Personal brand photography encompasses much more than just headshots. Understanding its various categories can help you better plan your photo session and communicate your vision with your personal branding photographer. Let’s dive in!
Professional Headshots
Professional headshots are a cornerstone of personal branding photography. Be sure to include them in your session! These photos are ideal for social media platforms like LinkedIn, Facebook, or Instagram. Choose a studio or plain background that aligns with your personality and business.
Lifestyle Headshots
Lifestyle photography showcases who you are and your way of life, attracting like-minded individuals who may become your clients. To create these photos, consider questions like:
- What are your hobbies?
- How do you spend your weekends?
- What’s your favorite breakfast?
- Do you prefer the beach or the forest?
Once you have answers, you can proceed with the session. Involve family and friends to capture the unique aspects that define you. The photos should reflect your essence, including shots of you looking both at and away from the camera.
Behind-the-Scenes
Behind-the-scenes photography provides insight into the operations of a person or company. When the audience sees these images, it helps them visualize the work environment, fostering confidence. For instance, if you teach makeup courses, capture moments of you leading a class. Show yourself working on a laptop or smartphone to highlight your dedication and quality.
Client Interaction
Demonstrating your interactions with clients, whether by phone, video or in person, is valuable. Capturing and sharing these moments can build trust with potential clients. By inviting past clients, friends, and family to participate in mini-sessions, you can recreate authentic scenarios showcasing your client relations.
Logo and Branding
Most companies have logos that serve as identifiers. If your brand features logo-adorned items like cups, bags, or pens, showcasing these to potential clients reinforces your brand’s credibility. If you’ve invested in building your brand, proudly display it in your photos.
Flat Lays
Flat lays are an excellent way to offer potential clients a different perspective of your work. This photography style, characterized by its top-down angle, adds visual interest to websites and social media. Use it to narrate your story creatively.
Personal Style
While lifestyle photos highlight your activities and interests, personal style photography reveals how you present yourself. If you have a casual style, convey that calmness. If your style is more sophisticated, let your elegance shine through in the images.
